Google & Meta Ads in Lebanon

Google Ads and Meta advertising serve different moments in a customer journey. Search advertising can respond to an expressed need, while Facebook and Instagram campaigns can introduce an offer to a relevant audience. The right mix depends on the business, budget, purchase cycle and content available. eBeirut starts with the objective and the customer action you want to encourage before selecting campaign types or creative formats.

Campaign preparation includes more than writing an advertisement. We review the offer, audience, destination page and enquiry process so the promise in the ad matches what visitors find after clicking. A service campaign may need a focused landing page and a short form; an ecommerce campaign may need accurate product information and a reliable checkout. Tracking requirements are agreed with you and implemented according to the access, tools and consent setup available.

Paid media management can include campaign structure, creative coordination, budget allocation and performance review. Advertising spend is separate from management fees unless a quotation states otherwise. Early data can help identify weak messaging or an unsuitable landing page, but a small number of clicks is not enough to judge every campaign. We assess meaningful actions alongside their quality and cost. Platform approval, competition and auction conditions remain outside our control. Share your current advertising accounts, target locations and business priorities so we can define a test plan with clear spending limits and responsibilities.